Fresh Blooms, Fresh Ideas: Yeshoda Karuturi on Building Hoovu Fresh

In this episode of The AboutHer Show, I had a conversation with Yeshoda Karuturi, the co-founder and CEO of Hoovu Fresh, a business that supplies fresh puja flowers to people across India.

Yeshoda shared how she and her sister started Hoovu Fresh, what inspired the idea, and the role of their parents in shaping their entrepreneurial journey. She also spoke about the challenges they faced in scaling their business and how they navigated obstacles along the way.

Beyond entrepreneurship, we delved into women’s challenges in the business world, including implicit biases and mental health concerns that often go unnoticed. Yeshoda opened up about how she stays grounded amidst the demands of running a company and shared her future aspirations for Hoovu Fresh.

The episode wrapped up with our signature Rapid Fire Round, where Yeshoda answered quickfire questions, giving us a glimpse into her personality beyond business.

🎧 Tune in now for an inspiring conversation on resilience, innovation, and breaking barriers in business!

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About the Author: Sangeeta Relan

Sangeeta Relan is the founder of AboutHer, a women’s lifestyle site covering style, culture, and more. An educationist with 28 years of experience, she shares her passions for cooking, travel, and writing through her engaging blog.

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I’m Sangeeta Relan—an educator, writer, podcaster, researcher, and the founder of AboutHer. With over 30 years of experience teaching at the university level, I’ve also journeyed through life as a corporate wife, a mother, and now, a storyteller.

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